My current web designer says that meta tags are useless, do you agree?

If your current web designer does not have meta tags in your site, without a doubt FIRE THEM! All sites should have meta tags, keywords and descriptions …period!

I have read a number of opinions and articles on the subject, and every one that I have ever read that says the meta tag is useless, without exception they all have included meta tags in their own sites.

Now they can be misused, and their value today is not what is once was, however the totality of time required to insert these into your site is not over 5 minutes. Why would you possibly not take 5 minutes to help your web site to be found?

Meta tags, keywords and descriptions are codes that are inserted into a web site that search engine bots and spiders read to catalog a site into the search engine databases.

I get a lot of visitors to my site, but not a lot of results, what could be wrong?

First, we offer a free evaluation of existing web sites, visit my evaluation page for more information.

Without seeing the site, it is hard to say, but some pretty common mistakes owners and designers make are:

Selling the wrong thing: What I mean by that is unless you are actually selling a product online via e-commerce, you don’t really want to be trying to sell the product or service itself, you want to sell the action.

Meaning, if you are trying to gather a lead, sell the action of picking up the phone, write that email or fill out that form. If you are tying to have them visit your location, sell the action of them actually coming to see you, not just enjoy your site.

That is why the first order of business is to establish your primary and secondary goals for the site.