First, we offer a free evaluation of existing web sites, visit my evaluation page for more information.
Without seeing the site, it is hard to say, but some pretty common mistakes owners and designers make are:
Selling the wrong thing: What I mean by that is unless you are actually selling a product online via e-commerce, you don’t really want to be trying to sell the product or service itself, you want to sell the action.
Meaning, if you are trying to gather a lead, sell the action of picking up the phone, write that email or fill out that form. If you are tying to have them visit your location, sell the action of them actually coming to see you, not just enjoy your site.
That is why the first order of business is to establish your primary and secondary goals for the site.